Desktop Solutions launches fine art website for Alazraki.com

Daphne Alazraki selects Desktop Solutions for new logo and site design

Alazraki.com

When internationally acclaimed art dealer, Daphne Alazraki, needed a responsive website, she turned to one of the fine art world’s leading designers of data-driven art sites, Desktop Solutions. Desktop’s creative team designed a modern brand identity combined with a classic web 3.0 interface design. And, our programming team created an easy-to-use inventory management system that allows the client and her staff to highlight newly added pieces for sale.

Daphne Alazraki Fine Art is an internationally known, private art gallery that has specialized in European Master paintings for over thirty years. At the gallery’s premiere New York City location, collectors have viewed exceptional quality original works from major schools of the 17th through 21st centuries including Dutch Old Masters, Barbizon, Academic, Dutch Romantic, Impressionist, Post-Impressionist and Modern. Subject matter ranges from still life, portrait, landscape, genre and marine themes.

The Gallery’s approach emphasizes high quality, excellent condition, and aesthetics. Over the years, the Gallery has sold paintings from all periods to international museum collections. Daphne Alazraki Fine Art offers valuation services and seeks to purchase works by both major and minor masters directly from private collections. The gallery is open with hours by appointment.

Remarketing – What is it?

For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.

Retargeting, also known as remarketing, is a form of online advertising that continues to display ads for your products and services to users that have previously visited your site. Retargeting is a cookie-based technology that uses simple a Javascript code to anonymously ‘follow’ your audience all over the Web.

To do retargeting, your developer places a small, unobtrusive piece of code on your website that is unnoticeable to your site visitors. Every time a new visitor comes to your site, the code drops an anonymous browser cookie on the user. Later, when your visitors browse the Web, the cookie lets your Google know when to serve ads, ensuring that your ads are served to only to people who have previously visited your website. In some cases, it actually serves up and ad for the exact product or service that they were looking at on your website before they left.

Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. It’s also extremely valuable to incentivize users to who abandoned a previous cart without purchase.  That’s why most marketers who use it see a higher ROI than from most other digital channels.

Retargeting works best in conjunction with inbound and outbound marketing campaigns like Adwords, targeted display ads and triggered email strategies. Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. It’s also extremely valuable to incentivize users to who abandoned a previous cart without purchase.  That’s why most marketers who use it see a higher ROI than from most other digital channels.

Google lists several ways to use Adwords campaigns to remarket:

  • Standard remarketing: Show ads to your past visitors as they browse Display Network websites and use Display Network apps.
  • Dynamic remarketing: Show dynamic ads to past visitors with products and services they viewed on your website as they browse Display Network websites and use Display Network apps.
  • Remarketing for mobile apps: Show ads to people who have used your mobile app or mobile website as they use other mobile apps or browse other mobile websites.
  • Remarketing lists for search ads: Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website.
  • Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps.

For more information about how to implement a solid remarketing plan, feel free to contact Lyn Nielsen at 631.428.4653 or lynn@desktopsolutions.com.

Website helps kids with cancer

Desktop Solutions is proud to announce the completion of our latest project, a website for  Happiness Is Camping, a camp dedicated to helping kids with cancer. Located in beautiful Hardwick New Jersey, the camp sits on 150 pristine acres of woodland, fields, streams, and ponds. Supported by donations and volunteer staff members, the camp is free to all who attend. Campers, ages 6-15 attend our overnight camp staying from one week or all summer depending on their medical condition and the level of care required. The camp is also available for the siblings of the campers as well. Sibling’s ages 6-15 are allowed to attend camp for the same sessions as their brother/sister with cancer.

Camp activities include canoeing and fishing on our pond, swimming in our pool, arts and
crafts, theater, nature, volleyball, basketball, high and low ropes courses, a climbing tower, archery, a giant swing, and a zip line that crosses over the pond. Happiness Is Camping has a fully-staffed health center, with volunteer doctors and nurses from Memorial Sloan Kettering Cancer Center, and Montefiore Medical Center.

As a non-profit camp, Happiness Is Camping depends on individual contributions from people who care about the kids they serve. To make a tax- deductible donation to this worthwhile organization, please click here.

 

Why Mobile Compatibility is Now a Necessity

Google recently confirmed that more users are now searching via mobile devices than on traditional desktop or laptop computers. That, combined with Google’s recent preference for sites optimized for  mobile devices, means that all businesses, even small ones, can no longer afford to ignore how their site looks on an iPhone.

Click here to see if your site meets Google’s mobile-friendly test.

If you find your site is not mobile-friendly, what should you do?

  1. Determine whether you need a respsonsive design or mobile-friendly site.

For more information on how to make sure your site is compatible with mobile devices, please visit https://developers.google.com/webmasters/mobile-sites/get-started/?hl=en